Dar Al Nokhba Dental
Online bookings in 6 months, after a new identity and a bilingual site with direct booking.
- Industry
- Healthcare
- Services involved
- Branding & IdentityWeb & Digital Infrastructure
- The results
- +40%Online bookings within 6 months
The clinic had operated for over ten years, with most new patients coming through referrals. But anyone searching online found an outdated logo, social pages in inconsistent styles, and a website with no booking. The digital image was well below the actual level of care.
Bookings happened only by phone and only during working hours, so many after-hours callers were lost and never called back. Management had no clear number showing where new patients came from, or which channel deserved investment.
We started with interviews with the doctors and a sample of patients to understand why they chose the clinic. Trust and precision stood out as the differentiators, so we built the positioning around them.
We then traced the patient journey from the first Google search to the first visit, and found three points where patients dropped off: a first impression that did not inspire trust, missing basics about services and doctors, and booking by phone only. We set priorities to build the foundation first, then activate the channels.
A new visual identity with a calm, precise language: a simplified logo, colors drawn from the clinical setting without its coldness, real photography of the doctors and clinic instead of stock images, and one usage guide for every channel.
A bilingual website presenting the services, doctors and common questions, with direct booking where patients choose the doctor and time, and an automatic WhatsApp reminder the day before.
An optimized Google Maps profile, and every booking tied to its source in a clear monthly report for management.
Online bookings within 6 months
+40% online bookings within 6 months of launch, with a large share of phone bookings moving to direct booking.
Fewer missed appointments after the automatic reminders, and one consistent identity across the website, social media and the clinic itself.
